CEOs and other executives from hospitals are using MEDICA more often to find information to help with complex investment decisions. CEOs together with staff such as IT irectors, chief medical officers, heads of medical practice or purchasing bosses, are using MEDICA to clarify issues such as the connection to the existing infrastructure.
Also, MEDICA representatives have met with decision makers in order to resolve any problems on site in the hospitals, such as product quality, delivery problems or similar.
Commentary: For this key target group manufacturers should prepare well. An invitation and agreed in advance appointment with the potential new hospital customers is just as important as a perfect presentation. Optimally, it also requires the appropriate field which can track the contact afterwards. What is also helpful is smartphone-based information, such as on the infrastructure of the hospital in order to be able to discuss the integration of a device or product..
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