The presence of hundreds of nurses in the Opening Ceremony of the Olympic Games in London made the National Health Service (NHS) known worldwide. The country now wants its NHS brand to be exported worldwide, establishing NHS clinics abroad. Renowned as world leaders in many areas of treatment, the intention is for NHS hospitals to open offices in the Middle East, the USA and beyond. Through this programme the government is planning, additional money would flow into the health service. An agency has been set up, and will begin communicating between hospitals and the respective governments from autumn 2012 onwards.
Investments made into the clinics must be financed by private patients. Any excess profits made would then be paid back into the NHS in Great Britain.