According to IMS Health, in the first 6 months of this year around 76% of sales through mail-order pharmacies were self-medication drugs and 24% were prescription medicines. Prescription drugs amounted to only 6% of the total packages sold.
„Over the counter“ sales consisted of 58% of „over the counter“ products, 5% medical needs, 10% cosmetic and toiletries, and 2% for dietary needs.
In total, half year sales amounted to EUR 680m (3% of ther total market), an increase of 5.5% on last year.
In the study, IMS Health identified a growth compared to the first half of 2011 in cosmetics and personal care products (14%). With sales of EUR 71m, this segment now has a share of more than 10% of total mail-order pharmacies sales. Sales in medicines and medical aids also rose significantly, accounting for roughly 15% of volume growth.
One success factor for mail order pharmacies was customer loyalty, especially in the prescription business with prescription drugs. In this field the large mail-order pharmacies are far more successful than the small mail-order pharmacies. The open question, therefore, is how the market will develop under the new legislation with the prohibition of prescription discounts.
[ilink url=“http://www.imshealth.com/ims/Global/EMEA/Austria and Germany/Corporate/Press Releases/Medieninformationen pdf/PM-IMS-14082012.pdf“]Link zur Quelle (IMS Health)[/ilink]